Brand building is going to become, or has become, agnostic of B2B or B2C. Companies would want to have top of mind recall in a large segment of the population. Some legacy brands have also done this extremely well with the best example being Pedilite. Their target audience isn't any of us, they're a core B2B product. But the top of mind recall gives them the sort of credibility and trust to premiumise the experience.
I wonder if B2B2C can combine the best of both worlds - the joy of solving real-life problems with the predictability of a B2B model
Brand building is going to become, or has become, agnostic of B2B or B2C. Companies would want to have top of mind recall in a large segment of the population. Some legacy brands have also done this extremely well with the best example being Pedilite. Their target audience isn't any of us, they're a core B2B product. But the top of mind recall gives them the sort of credibility and trust to premiumise the experience.